15+ years experience in product marketing and copywriting. Currently consulting with Spring Marketing (Clients: Web 3 ID Coalition, Codoxo). Most recently with Google Bard, Sarama, Pango (AURA), Viator (TripAdvisor), and Jobar International. Seasoned content creator for globally recognized brands like LinkedIn, DermStore, and Vacasa. Drove foundational brand development and meaningful growth in early leadership roles with impactful start-ups including ipsy and ModCloth.com.
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A natural-born storyteller, this nationally recognized writer and former college professor is passionate about balancing the efficacy of creative work with inspired craftsmanship and intentional aesthetics. An experienced manager and mentor who thrives in collaborative workplaces that offer the opportunity to learn, create, and innovate. 

Email                    Linkedin                  Portfolio

Areas of Expertise

Brand Positioning
Storytelling
Copywriting
​AI
Cybersecurity
Web 3 
Content Marketing
Digital Marketing
SEO​​
Brand Development
​Landing Pages
Blog Posts
Email Marketing & Automation
Paid Ads
Social Media
Product How-To’s & Manuals
Product Descriptions
​Product Packaging
​E-Commerce
​Comprehensive Product Marketing 
Market Planning
Apple Store and Google Play Store
Trade Show Materials
​Editing
Collaboration
Social Media Trendsetting
Community Engagement
Customer Behavior Segmentation, and Positioning
​Product One-Pagers
Product Brochures
Pitch Decks
Sales Decks

Featured Recommendations​

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Maggie is an amazing leader. She's inspiring and her energy is contagious. I've watched Maggie bring people together, motivate them, and together, deliver amazing results in a timely manner. In addition, Maggie's creativity, intelligence, and collaborative nature make her an invaluable member of the ModCloth team. I'd jump at the chance to work with Maggie again!

Beth Lingard

User Experience Manager
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Facebook

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Maggie is a smart, talented and passionate person who truly understands what it takes to build a strong social community for an online brand. In the time I worked with her, I found her to be a great partner in developing strategies, strong collaborator and eager to learn about new ways of improving and growing the business. She is also loved and respected by her team, peers and leaders.

Hema Padhu

Founder and CEO
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Padhu Group

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Kenisha Wiggs

Paid Search Supervisor
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Saatchi & Saatchi Los Angeles

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Maggie is a fierce social media strategist and having her as a Community Manager on our marketing team has made a lasting impact on me and my coworkers.

With her strong and unique talents, she grew the following (users) of the business by 35% within two months. She always executes a strong, creative plan of action, and works with other departments effortlessly towards those goals. As a presenter, she brings a fun and quirky, yet professional and informative style to her presentations that keeps audiences interested in the subject matter. As a member of a team she is dependable and always enthusiastic about collaborating on major projects.

Maggie is a great SMM mentor and I am ecstatic to have learned from her guidance, experience, and attitude.
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Kenisha Wiggs


Paid Search Supervisor
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Saatchi and Saatchi LA

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Maggie is very detail oriented, creative, and shows initiative. I found her to be reliable, dependable, determined and focused. She was an asset to our firm.

John Bobola, CPC

Senior Vice President
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Staffing Inc.

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Maggie is an amazing manager and the perfect person to balance out any team. Day in and day out she brings a fresh air of optimism, enthusiasm, and passion to her team. When we collaborate on different projects she pushes me to explore outside of my natural comfort zone. She leads with compassion and genuinely desires to see the success of those she manages.

Irene Stolyrev

Site Merchandiser Manager
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Macy's

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Maggie is a trailblazer whose initiative and passion are contagious. While I reported to her on the Community Team, I was continually inspired by her insight and vision for her team, and the innovative ways she collaborated and encouraged the entire team to deliver successful project results. Maggie won ModCloth’s first annual Lionheart Award for her critical thinking and willingness to take intelligent risks. In addition to her tenacity, Maggie’s sincerity and desire for the success of every single member of her team served as daily inspiration, and taught me what it truly means to be a leader.

Crystal Smith

Writer and Filmmaker
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Self-Employed

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I started out my career at ModCloth reporting to Maggie, who at the time was the first-ever Marketing Campaign Manager. Maggie is the type of manager that makes you happy to come into work everyday. She gave us the resources to help us excel at our jobs, offered clear direction and advice, and she has excellent interpersonal skills. The one marketing lesson she taught me, that will always resonate, is rewarding and promoting customer creativity. I am continuously inspired by her ability to create engaging, innovative, and on brand experiences for ModCloth customers.

Natasha Khan

Head of Social Media
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JustFab and ShoeDazzle

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A complete joy to work with! Maggie is a great boss: she's always open to new ideas and is a great listener. I'm so glad she took me under her wing and I've learned so much from her. Always has a positive attitude and made coming to work everyday a treat.

Alyson Alconis

Social Media Influencer & Beauty & Lifestyle Blogger
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The Beauty Vanity

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Maggie's talent knows no boundaries. She's always ready for a new challenge and doesn't hesitate to go the extra mile when needed. Her skills as writer are outstanding and she never fails to delight any reader. It's such a joy to have met and worked with Maggie because she brings such a wonderful, positive energy to the work environment consistently. 

Silver Tien

ScrumMaster
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Experian

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Maggie excels at managing extremely creative and successful campaigns, and she has the gift of being able to communicate her ideas and goals clearly to the team she's working with. On top of that, Maggie's upbeat and fun personality makes her a pleasure to work with. When I worked on design projects with her, I looked forward to her thoughtful feedback. I enjoyed working with Maggie, and I would welcome any opportunity to work with her again.

Saad Ansari

Senior Product Designer
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Clover Health

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Maggie is the most inspiring, dedicated and compassionate manager I've had to date. The definition of a servant leader, she taught me how to lead a team with poise, tact and always forward thinking on behalf of each individual. Her way of thinking strategically with empathy and an open mind makes her a joy to collaborate with, and her big picture ideas and positive spirit are truly contagious.

Mary Acklin

Writing Engagement Lead
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CivicScience

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[Maggie and I] collaborated on many social media projects to keep our users engaged. She's hardworking, communicative, and patient. I also enjoyed brainstorming with her because she is extremely creative! She is a dedicated teammate and a pleasure to work with.

Jeannie Nguyen

Designer
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ipsy

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More About Maggie Glover

Curious, scrappy, & impact-driven brand marketing leader and writer with 15 years of experience & a one-of-kind background.

Highlights of Maggie’s career include serving as ipsy’s first Director of Brand Marketing and managing product marketing at Viator (A Trip Advisor Company). Most recently, Maggie led product marketing and copywriting at Pango Group (an Aura company), a global cybersecurity company. She ran her own Los Angeles-based marketing agency, Glover Digital Marketing, until 2021.

Maggie has 15 years of experience in marketing, beginning her career as one of the first employees of ModCloth.com and serving as the company’s first marketing leader, building ModCloth’s social media communities from the ground up.

Currently, Maggie serves on the Board of Advisors of TheMachineLA, a tech company founded by entertainment industry leaders to redefine creator and influencer partnerships.
Maggie is a professional writer, too. Her first book, HOW I WENT RED, was published by Carnegie Mellon University Press  Poetry Series in 2014. She is featured in Best American Experimental Writing and over 40 peer-reviewed periodicals. You can find out more about her writing career at www.maggieglover.com.

Thanks to her start-up background, Maggie is used to “wearing multiple hats,” and "getting s*** done." She is adept at high-level strategy as well as execution and analysis. She is passionate about storytelling and believes it is a brand's story that is what truly differentiates it from competitors.
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Selected Press

Forging Relationships:
​Social Platforms Forgo
Selling, Promote Engagement

ModCloth’s Maggie Glover, Head of Community and Product Marketing, says, “Our community members are the most valuable contributors we have.” With 1.1 billion users worldwide, Facebook remains a retail must...

14 Community-Driven Tips for Better Customer Relationships

"Encourage honesty with both your customers and employee participants. Customers will only read product reviews if they feel they can be trusted, and that trust needs to be earned. No one will buy a dress with a 5-star rating from a site that seems to only approve 5-star reviews!" - Maggie Glover​​

Cyber Monday Sets Sales Record

"'Cyber Monday was fantastic,' said Maggie Glover [...] Glover said she hasn't seen precise figures yet, but expects Cyber Monday will rank in the top five shopping days of the year..."

​Crowdsourcing Evolves as High-Tech Tool for Apparel Industry

​"Glover says [The Be the Buyer program] is a “win-win” for everyone involved" 'Our community gets to have significant input, we get to learn more about what our customer likes [...] [O]n average, our Be the Buyer items sell up to twice as much.” 
"A critical component of ModCloth’s success has always been our strong customer community, which is made up of very talented, intelligent and vocal women,” states Maggie Glover...