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5/10/2018

Small Business Names: 3 Tips for Founders

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Coming up with a good name for your small business can be a frustrating experience, even for creative writers. The fact that it's your business whets your appetite for perfection, making every idea seem like it's just not good enough.

When it comes to choosing a name for your new small business or brand, some elements are more important than others. Refocusing on the essentials will help bring you back to earth, pick a name, and move on.
  1. Do a trademark search. Just because you think your name is unique doesn't mean someone hasn't beaten you to the punch. Do a basic word mark search via USPTO to make sure.
  2. Vet it via search engines for SEO potential and undesirable associations. Even if your name is trademark-free, it could be associated with another company, a famous person, or a really gross yeast goo popular in other countries.
  3. Run it by someone else. You may pronounce it "Bahm-wurd-ess," but others may see it as "Bum Warts." Ask a pal.

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9 Comments
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6/7/2018 07:55:28 pm

Running a business without revealing your true identity is really a good thing to do. I come up to think about it and it somehow a useful one, it provides me a different level of security. At the same time, I can express myself more freely than before. It is so hard to put up a business, it has to have a unique selling proposition in order for people to get curious about it. Fortunately, I am doing well. Thank you for the tip!

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6/15/2018 05:32:46 pm

Every time my husband and I try to start a new venture, we get into something like a big boulder when we discuss what would be the best business name. He have all these ideas which I think have very poor recall. I think a name should be more focused on how easy the market can remember it. It needs to stand out a little and it's very important for it not to be to common. It needs to be unique. He would come up with such weird names and we just end up fighting.

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Glover Digital Marketing
6/15/2018 05:47:45 pm

Creative brainstorms can get heated between passionate people! Unique names are great for SEO but they still need to appeal to your target market and make immediate sense. If the name is too weird or clever, it can be misinterpreted and you can lose your potential customers!

Glover Digital Marketing
6/15/2018 05:45:54 pm

Maintaining anonymity is another good reason to come up with a creative Business name!

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7/4/2018 03:15:33 pm

Digital marketing can be very effective in introducing products but if we are going to limit our marketing strategies to electronic channels, I don't think it's going to help our business unless all our clients can only be serviced online. It's always best to employ people who will be directly involved with clients. It will work hand in hand with technology because digital approach can already filter bad prospect match. They will have a powerful list of people that can really benefit from certain products. Selling would be easy.

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    Highly caffeinated Glover Digital Marketing consultant and lifelong night owl, Maggie Glover, blogs about online marketing trends and industry news by the light of the Los Angeles skyline.

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